Web metrics organisation comScore reports that 234 million Americans above a age of 13 were regulating mobile devices during a 3 months before to Thanksgiving. The Web metrics firm's new consult of some-more than 30,000 U.S. mobile subscribers also demonstrates that Google's Android remained forward in a mobile OS height competition with a 46.9 percent market share.
In a U.S. mobile handset marketplace overall, Samsung was a tip device builder with a 25.6 percent share. Second-place LG achieved a 20.5 percent share, and Motorola Mobility came in third with a 13.7 percent share.
Apple's share of a marketplace altogether rose from 9.8 percent in Aug to 11.2 percent in November, driven by restrained direct for a iconic device maker's new iPhone 4S. By contrast, Research In Motion's BlackBerry sales slipped from 7.1 percent in Aug to 6.5 percent in November.
During a 3 months by Nov. 24, 72.6 percent of U.S. mobile subscribers used content messaging on their mobile inclination -- a arise of 2.1 percentage points from final August, comScore reports. And 44.9 percent of all U.S. mobile subscribers downloaded applications during a latest consult duration -- adult 3.3 commission points.
Smartphone Ownership Climbs
According to comScore, 91.4 million people in a U.S. owned smartphones during a finish of a firm's latest three-month consult period. Smartphone tenure rose by a strong 8 percent between Aug and November.
Android's share of a smartphone marketplace shred rose 3.1 commission points between Aug and November. Though Apple's iOS remained in second place with a 28.7 percent share, a platform's 1.4 percentage point arise did not keep gait with Android's steeper expansion trajectory.
RIM ranked third in comScore's latest consult with a 16.6 percent share -- down 3.1 commission points from August. Microsoft's Windows Phone height also mislaid one-half of a commission indicate during a same period.
Though Microsoft's new Mango recover strike a U.S. marketplace during a consult period, a Windows Phone height trailed behind a marketplace leaders with a 5.2 percent share. Additionally, Nokia's Symbian platforms still hold on to a 1.5 percent smartphone marketplace share.
Mobile Browsing Growth
The series of handset users accessing social-networking sites or blogs on their inclination grew 2.1 commission points to 33 percent of all U.S. mobile subscribers, comScore said. Moreover, 29.7 percent reported mobile gaming activities, while 21.7 percent pronounced they listened to song on their handsets.
On a browser front, comScore pronounced 44.4 percent of U.S. mobile subscribers were surfing a Internet on their handsets -- adult 2.3 commission points given August. According to Net Applications, Apple's Safari mobile browser for smartphones and tablets led a margin with a 55 percent share during a finish of November, while Android's browser ranked third (16.4 percent) behind a Opera Mini mobile browser (20.1 percent).
More than 80 percent of U.S. mobile users 18 to 22 years of age entrance a Internet outward a home, with 67 percent regulating a mobile Internet during slightest monthly, Forrester Research reported final month. Still, U.S. adults 23 to 31 years of age have a top uptake of smartphones and are many expected to use a mobile Internet on their mobile device.
"They use their mobiles for a far-reaching operation of activities, from personification games and listening to song to looking adult directions," wrote Forrester Research researcher Gina Sverdlov in a blog post. "Two in 3 online 'Gen Yers' tumble into a SuperConnecteds Mobile Technographics segment."
By contrast, usually 33 percent of U.S. residents between a ages of 46 and 55 possess a smartphone. Additionally, usually 20 percent of Americans 56 to 66 years of age use a mobile Internet regularly, Sverdlov noted.
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