Five Things Amazon Could Do With Research in Motion

Five Things Amazon Could Do With Research in Motion

Roughly 6 months ago, Amazon was on a verge of appropriation Research in Motion.

That's according to a , that claims that Amazon (NASDAQ: ) hired an investment bank this summer to examination a intensity partnership for a BlackBerry maker.

While some have questioned a effect of a report, a timing creates ideal sense. After all, it was during a summer that (NASDAQ: ) announced its  Motorola (NYSE: ). At that time, many believed that (NASDAQ: ) would be urged to go by with its  skeleton to buy (NYSE: ). Microsoft spent  appropriation Skype that many people just assumed a Windows builder would be peaceful to deposit in any association available. Thus far, that has not been a case.

(Benzinga Pro covers this and all marketplace updates in genuine time. Get your giveaway hearing .)

“At a right cost it creates sense, though right now it's not clear,” Sterne Agee researcher Shaw Wu told Benzinga this morning, vocalization about a unsuccessful acquisition. “Right now RIM is valued during $7 billion. They substantially won't take an offer unless it was around $10 billion.”

Long-term, Wu pronounced that he's not transparent about a value of Research in Motion, and that he thinks that Microsoft would make a many clarity for purchasing a company.

(Read some-more of Benzinga's talk with Wu .)

But in a eventuality that Microsoft had motionless to buy Nokia (or some other tech giant), Amazon would have had to act fast. Amazon wants to be some-more than an online retailer; it wants to be a tech company. With a Kindle e-readers, a , and a  rumored to be on a way, Amazon appears to be headed in a right direction.

And while Research in Motion competence not have been a right association for a Kindle builder to acquire, it can't be faulted for exploring this option. Worldwide, a BlackBerry name is still unequivocally strong. Research in Motion also has a series of patents that could come in accessible if Amazon should ever breeze adult in justice with (NASDAQ: ), a predestine that seems unavoidable deliberation how sue-happy a Mac builder has become.

From Research in Motion's (NASDAQ: ) perspective, an Amazon buyout could be only what it needs to save a company. With a clever code of smartphones already created, Amazon would be doubtful to annul a BlackBerry name. Rather, it would expected do all in a energy to reanimate a code and furnish a phone that is truly (finally!) allied to a iPhone. It competence need to go by a few revisions â€" we saw what happened with the , right? â€" though a formula should be amazing. Or during slightest they could have been.

What else could Amazon have finished with Research in Motion? Let's take a look.

 

 

5. Bring a Kindle and BlackBerry Brands Together

But not as a KindleBerry…or a BlackFire, for that matter. Rather, Amazon could move a dual product lines together for a matrimony of features, functionality, and innovation. It wouldn't be an overnight success, nor would a expansion be quick. But in time, a dual companies could have constructed a handful of considerable products.

4. Create a New OS

Forget Android and WebOS â€" it's time for Amazon to reinvent a circle and furnish a good OS of a own. With a energy and resources of Research in Motion, Amazon would have been in a good position to make this happen.

3. Sue a Competition Just For Fun

Why wait for Apple, Samsung or HTC to launch a authorised assault? With a patents acquired by a Research in Motion acquisition, Amazon could sue a foe though even conceptualizing a singular new product. That's a beauty of obvious law; we don't indeed have to work to make a buck.

Note that when we pronounced “beauty” we was being 100% sarcastic. The law is that we consider obvious laws are terribly ineffective. we am also strongly opposite companies who are  over obvious infringement.

That said, we still consider it would be a small comical to see Amazon, a association that started as zero some-more than an online retailer, win a few obvious battles only by appropriation a vast tech company.

2. Seek Out New Areas of Innovation

Right now, Amazon's primary idea is to acquire as many business as possible. Whether they buy an Amazon-branded product or something from a third-party does not matter; all that a tradesman unequivocally wants is to benefit your business in any approach possible.

Long-term, this design is going to change. And when it does, a association is going to need artistic and innovative Amazon-made products to lead a approach to victory. As of Dec 2011, a company's many innovative product was still a Kindle e-reader. That's good and all, though can we suspect where Apple would be currently if a many innovative product was still a iPod? Never mind a iPod Touch â€" I'm articulate about a aged iPod. It is a good MP3 player, though products need to evolve, and companies need to continue adding to their product lineup. That's what Amazon is only commencement to attempt to do. And with Research in Motion underneath a control, it competence have had what it indispensable to make this dream a reality.

1. Disrupt Apple's Retail Dominance

Walk into any Best Buy (NYSE: ) and what do we see? Among a high ceilings, a sea of blue paint, and a cluster of generic-looking aisles is one white, splendid territory with a hulk intense Apple. This area belongs exclusively to a Mac maker; we won't find any computers from Sony (NYSE: ), Hewlett-Packard (NYSE: ), or anyone else in this section. No other association is given this kind of disdainful treatment, and while we am certain that Apple pays heavily for it (or maybe it is Best Buy who pays?), a advantages are insurmountable. Amazon is a one association that has a strech and a energy to put an finish to Apple's prevalence â€" or, if zero else, to contest with a iPhone builder on a turn personification field. That's not to contend that any of Amazon's stream in-house products can review to Apple's (they can't). Research in Motion's inclination are not any better. But in terms of selling muscle, placement power, tradesman presence, and other pivotal factors, Amazon could simply buy a big, disdainful mark to foster a products in Best Buy stores, among other retailers. Amazon could be generally clever in retailers where Apple's participation is limited, such as Target (NYSE: ), or limited to a vending machine, such as Macy's (NYSE: ).

For a consequence of argument, let's suspect that all that bid is impotent since Amazon's products are still inferior. Long-term, that's important. But in a near-term, Amazon could enhance fast and take some of Apple's thunder.

Which is what a Kindle Fire is doing, isn't it?

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