When Research In Motion (RIM) announced that inclination would be , co-CEO Mike Lazaridis blamed a check on wanting to wait for dual-core, dual-mode LTE chipsets.
Early Thursday, refuted that story. Citing an unnamed "high-level RIM employee," BGR pronounced that a genuine reason for a BlackBerry 10 check is that RIM doesn't have a operative product.
[More from Mashable: ]
RIM immediately , revelation us and other members of a press that "the unknown explain ... is false and uninformed." The association went on to echo a position that it "will not launch BlackBerry 10 inclination until we know they are prepared and we trust this new chip set design is compulsory to broach a universe category user knowledge that a business will expect."
So who is fibbing and who is revelation a law -- and some-more importantly -- does it matter? we don't consider it does. The reason behind a BlackBerry 10 check isn't quite engaging to me -- yet we get a clarity that even if a LTE chipsets RIM wanted were accessible today, BlackBerry 10 inclination would still be a year pided -- though a check itself is demonstrative of usually how hazardous RIM's stream position is.
[More from Mashable: ]
I've spent a lot of time , and no matter how we suppose several scenarios, we usually can't see a certain outcome. After sitting idle for years, RIM gave adult a position as smartphone personality to Apple and Google. Already, developer view toward matches or exceeds view per a BlackBerry. This is a genuine problem.
2011 was . RIM's entrance to a inscription persion got off to a hilly start, after a . This led to delayed sales, and 0 developer interest. RIM didn't assistance matters by shipping a device without local email and afterwards several times.
On a phone front, could have been called BlackBerry 6.1. BlackBerry handsets have customarily lagged behind their competitors in a past, and now they continue to destroy to keep adult with current-generation Android or iOS devices.
This has all has a profoundly disastrous outcome on RIM's bottom line.
As RIM defenders and BlackBerry loyalists like to indicate out, RIM is still a essential company. However, a increase are on a decline. Moreover, usually since a volume of inclination shipped increases (or stays steady) does not meant a association is not in trouble. Volume != profit. Just ask Nokia.
and ably and astutely dissected, analyzed and graphed out RIM's financial situation, so we won't reinvent a circle by doing my own. Suffice to say, though a torpedo new product, RIM's profitability looks anything though secure.
In Oct 2010, product and selling strategist Michael Mace wrote a auspicious essay entitled "." In his article, Mace outlines how computing platforms die -- indicating to tiny declines in expansion of sales and sum distinction per section sold. Mace's post is value reading since 14 months later, his predications ideally compare what has happened in a marketplace and to RIM's patron base.
As a former BlackBerry user, I've delicately watched a BlackBerry decrease over a final few years. The iPhone didn't turn a fatal hazard to a BlackBerry until July, 2008. When a App Store opened, a whole persion changed. As a doctrinaire BlackBerry user during that time, we bought an iPod Touch and was immediately blown pided by a inconsistency between a initial era of iPhone apps and those accessible for BlackBerry.
Surely, we thought, RIM is going to do something to urge a app situation. It's going to deposit in improved tools, beef adult a underlying infrastructure and try to cook improved developers. Right?
Wrong.
Instead, we watched as RIM abandoned a stream app situation, denied that there was a problem and continued to surveillance a prevalence in a enterprise. The usually problem, of course, was that BlackBerry's prevalence on a craving started to slip. Apple's iOS 2.0 introduced Exchange support, and by 2009, removing corporate email on an iPhone was usually as easy as removing it on a BlackBerry. we finally left a BlackBerry in 2009 as it became apparent that apps would never be a concentration for RIM.
Millions of others in a U.S. done a same preference we done -- including a Editor-in-Chief . RIM still has clever sales in some rising markets -- though again, volume doesn't equal profit. Just ask Nokia.
The guarantee of , a handling complement RIM bought in 2010, was that a infrastructure and inlet would make it ideal to use and enlarge on a engorgement of devices.
With QNX, RIM was anticipating to do what Apple did with a merger of NeXT: Create a next-generation handling complement to reinstate a dead-end complement in a stream product line.
That guarantee still exists and QNX still has potential. Unfortunately for RIM, that intensity depends on how fast a association can get QNX-powered components on a marketplace and how good RIM can build out a simple inclination software.
Delays on a BlackBerry 10 inclination -- for whatever reason -- don't help. How most longer are users, developers and carriers ostensible to wait for RIM to get a act together? And presumption a association does get a act together, is RIM prepared to face existence about a position in a market, a purpose with developers and a coming to consumers?
This story creatively published on Mashable .
News referensi http://news.yahoo.com/doesnt-matter-rim-lying-still-deep-trouble-225646181.html
0 comments:
Post a Comment