(Please note clever denunciation in second final paragraph)
NEW YORK (TheWrap.com) - MTV has comparison 11 artists to watch in 2012, a name organisation of adult and comers it will showcase by a Play Until Someone Hears (PUSH) franchise.
The list includes Frank Ocean, a R&B crooner dependent with Odd Future, Aviici, a Swedish DJ whose strain "Levels" has been whole in 2011 and Lana Del Rey, a indie music blog heavenly set to make her vital tag debut.
During a initial dual weeks of a year, a artists' videos will run interstitially between programs while a whole list will consecrate a playlist for MTV's morning uncover AMTV (as good as MTV 2's AMTV2). Throughout a year, any artist will also have a PUSH week dedicated exclusively to them.
MTV has assembled such lists before, typically opting to atmosphere it in a one-off program. This time around, MTV is going multi-platform and multi-screen.
"While song find still happens opposite mixed screens, song expenditure has unequivocally shifted to digital platforms," pronounced Amy Doyle, executive clamp boss of song & talent during MTV. "Fans now have some-more opportunities than ever to have evident entrance to an artist, including observation music videos, live performances and interviews to following them on Twitter or Facebook. With fans carrying all this access, there's a genuine need for curation; for someone to assistance fans cut by all a confusion and assistance them learn new song and artists."
The full list is as follows: Frank Ocean, Walk a Moon, Lana Del Rey, Dev, ASAP Rocky, Aviici, Electric Guest, Kendrick Lamar, Fun,. Alabama Shakes and Wall Paper.
Nelson pronounced her group was looking "for artists that have piece and aren't usually studio darlings."
Hence it is unsurprising that all 3 artists TheWrap spoke with -- Aviici, Walk a Moon's Nicholas Petricca and Wallpaper's Ricky Reed -- credited their relentless furloughed schedules in 2011 with their inclusion on a list.
Aviici, innate Tim Bergling, estimated he has been home reduction than a month in 2011.
"Next year we consider we're unequivocally going to make some-more time for music," he said. "This year has been unequivocally crazy; we did like 280-300 shows. we can't keep adult that tempo."
What was a usually continent he didn't stop off in?
Africa, yet one would theory Antarctica was not treated to his beats either.
Said Reed of his schedule: "I've been on debate like a maniac, like a f***ing lego maniac. But we know we've had some genuine breakthroughs. People we honour and admire, other artists started vouching for me and removing with me in a studio. As shortly as that started happening, a size of a essay and prolongation stepped adult and we had a artistic rebirth right around this time final year."
And Petricca of his band's breakout: "Besides a eccentric release, it was a song video that got us any courtesy during all. YouTube has altered a march of all -- a fact that anybody can see any video anywhere in a universe during any time."
News referensi http://news.yahoo.com/mtvs-artists-watch-frank-ocean-lana-del-rey-170913447.html
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