Product Description
The sell universe is undergoing a elemental transformation. Rapidly elaborating technology, globalization, and a jam-packed marketplace offer consumers benefaction entrance to thousands of equally constrained products and services, formulating rare levels of expectation. The impact of these changes is so surpassing that 50 percent of today's retailers and consumer companies will not tarry it. Traditional business models will turn extinct, and a attribute between vendors and consumers will change dramatically.
Here, attention experts Robin Lewis and Michael Dart code a army behind these changes and demeanour during a sell heroes of now and tomorrow to see how their business models are responding to a complicated marketplace. They form attention giants such as VF Corporation (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as good as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to expose because some retailers are so successful during reaching today's increasingly fugitive and perfectionist patron while others skip a symbol by a mile. What they find are 3 essential factors that establish either businesses win or lose:
*Neurological Connectivity -- formulating an addictive, overwhelming selling experience, from preshopping expectation to expenditure satisfaction
*Preemptive Distribution -- regulating all probable placement platforms to entrance consumers forward of a competition
*Value Chain Control -- plumb integrating control of a company's whole value chain, from origination by indicate of sale, for limit smoothness on a code promise
This essential formula, Lewis and Dart argue, is obliged for probably each sell success story of a past few decades. So while a landscape might never demeanour a same, The New Rules of Retail gives business leaders a collection they need to not usually survive, though thrive.
Industry consultants Lewis and Dart benefaction an in-depth, intelligent demeanour during a yesterday, today, and tomorrow of retail, arguing that scarcely half of retailers will shortly be gone. In a authors' view, a pivotal to success rests on a retailer's ability to emanate "experiential and distributional superiority" and control a value chain. Knowing what's critical to do and meaningful how to do it are dual opposite things, though information and real-life examples are plentiful. Readers will learn how genuine estate will assistance conclude a selling knowledge and how a business models of promotion and media will change. The final of 3 sections, "Ideas from a Masters," includes a investigate of a largest attire association in America, VF (Vanity Fair) Corporation, who possess "the best-managed supply sequence in a industry." Readers will also learn how Zappos.com delivers a "WOW experience" and because Apple earns an acclaimed "tip of a hat." The authors base for The Gap's success and assume on a presence of one sell icon, now stranded in a ideal storm. This formidable and ominous demeanour during a sell universe might be a bit too intelligent for consumers though ideal for anyone confirmed in sell management.
(c) Copyright PWxyz, LLC. All rights reserved.
Product Details
- Amazon Sales Rank: #36181 in eBooks
- Published on: 2010-12-07
- Released on: 2010-12-07
- Format: Kindle eBook
- Number of items: 1
Editorial Reviews
From Publishers Weekly
Industry consultants Lewis and Dart benefaction an in-depth, intelligent demeanour during a yesterday, today, and tomorrow of retail, arguing that scarcely half of retailers will shortly be gone. In a authors' view, a pivotal to success rests on a retailer's ability to emanate "experiential and distributional superiority" and control a value chain. Knowing what's critical to do and meaningful how to do it are dual opposite things, though information and real-life examples are plentiful. Readers will learn how genuine estate will assistance conclude a selling knowledge and how a business models of promotion and media will change. The final of 3 sections, "Ideas from a Masters," includes a investigate of a largest attire association in America, VF (Vanity Fair) Corporation, who possess "the best-managed supply sequence in a industry." Readers will also learn how Zappos.com delivers a "WOW experience" and because Apple earns an acclaimed "tip of a hat." The authors base for The Gap's success and assume on a presence of one sell icon, now stranded in a ideal storm. This formidable and ominous demeanour during a sell universe might be a bit too intelligent for consumers though ideal for anyone confirmed in sell management.
(c) Copyright PWxyz, LLC. All rights reserved.
Review
“A debate de force…offers a extensive look-back and look-forward during a past, present, and destiny of retail...I rarely suggest it.”--Fortune
“Provides an permitted set of beliefs for assessing what retailers need to do to survive…a courteous analysis.”—The Financial Times
“The authors move plain certification to their foresee of a entrance sell landscape, and they yield copiousness of engaging element for readers on both sides of a money register.”--Kirkus
“In-depth, intelligent demeanour during a yesterday, today, and tomorrow of sell … ideal for anyone confirmed in sell management”—Publishers Weekly
"This book is many too engaging to be bedtime reading. The New Rule of Retail is fascinating and a small frightening prophesy of a consumptive future. While not apocalyptic, it is sheer and strenuously real. If we are a businessman or marketer, this is your up-wake call."--Paco Underhill, CEO Envirosell Inc. and author of Why We Buy: The Science of Shopping
“I truly enjoyed reading Robin Lewis and Michael Dart’s book. They have clearly tangible a new manners for success; whereby a successful code managers will be those who can conduct and control a pre-emptive placement of their neurologically addictive code from a origination all a approach by to consumption.”--Michael Gould, Chairman & CEO, Bloomingdale's
By Robin Lewis
This is a must-read for anyone operative or investing in a sell space or in consumer/market research. The core of a book is a provocative faith about a disruptive change for retailers/suppliers and a figure of a attention -- a authors don't only trust this change is coming, they trust we are in a midst of it. The book offers a brief chronological perspective, that is a useful capsule... though what will start a examination is a abounding core content: a predictions, a clear examples and box studies, and a display of how record is helping/hindering a attribute with a consumer. Fascinating and suspicion provoking, nonetheless intensely entertaining -- good brew of a research-based educational and local style.
I am a batch marketplace investor, and for that reason we already knew many of what this book has to say, though for a ubiquitous reader a element competence grow what they have substantially observed: a increasing significance of private and disdainful brands; a origination of "life style" brands, that take advantage of a consumer connection to a code to vastly enlarge a form of products sole underneath a same label; stores stressing atmosphere in sequence to raise a selling experience, such as Holister; brands perplexing to control hit with a consumer by their possess stores, or "stores within a store". Behind a scenes, multi-brand companies concede any code to concentration on what creates it unique, while consolidating behind office, logistic and buying functions.
we totally dislike a character in that a book is written, with that breathless, repeated character evil of bad renouned scholarship books. And, incidentally, a series of a companies so dignified in this book have, only given a book was written, depressed prosaic on their faces (based on earnings, batch price), generally Charming Shoppes and Liz Claiborne, though also Chico's and Best Buy.
Lewis and Dart excavate low into issues, nonetheless also conduct to uncover us a vast picture. This is a tough act. You need a surprising multiple of years of knowledge operative in or with a accumulation of sell organizations and a ability to put that knowledge in a extended chronological context. The authors have finished that superbly, and for me, it creates a book mount out among many others.
The authors' indication for expecting destiny hurdles in a sell attention is both suspicion inspiring and convincing. What a authors call "neurological connectivity" (creating an experience, not only a sale), in particular, is a uninformed insight. The other dual principles, "pre-emptive distribution" and "value-chain control," are also intriguing. Together they poise new hurdles for both those who run sell businesses and those who study, consult, and learn in sell and supply sequence fields. For a initial group, they call for a uninformed demeanour during how they should run their business; for a second, they uncover new areas for research. What creates a book constrained is how a authors conduct to support each evidence with observations in a vast series of famous and informed retailers--from Apple to Zappos and Zara.
This final point--presence of a vast series of real-world examples via this book--would also pleasure a educational reader. Those of us doing investigate and training in supply sequence government conclude a chronological viewpoint and a superb indication presented in this book. But a many value in this book for many of us lies in a participation of such a abounding accumulation of real-world examples. It is singular to find so many smashing examples, easily organized, in one place. This is a changed gift--even if we might not have been a dictated assembly for this book.
Kasra Ferdows
Heisley Family Chair Professor of Global Manufacturing
McDonough School of Business
Georgetown University
“Lewis and Dart excavate deeply and smartly into what we need to do to flower in a increasingly formidable sell marketplace. Great stuff.”--William P. Lauder, Executive Chairman, The Estée Lauder Companies
“Lewis and Dart, corroborated by years of knowledge in consumer-facing businesses, have constructed a perspicacious investigate of how and because some of America’s many iconic retailers and brands mislaid th...
Review
“Powerful and suspicion provoking... good discernment into a business and delicacy per a challenges.”— Michael Gould, authority and CEO, Bloomingdale`s
“Our attention needs someone to rise new thoughts and concepts that will be a beam for destiny successes. [The authors’] background, experience, expertise, and interest...make for a courteous and useful book.”—Burton M. Tansky, boss and CEO, The Neiman Marcus Group
By Robin Lewis
Buy new: $12.99
190 used and new from $11.69
Customer Rating:
First tagged "sales" by Anesh "Anesh"
Customer tags: retail, sales, business, selling
Customer Reviews
Most useful patron reviews
4 of 4 people found a following examination helpful.
By drstephens
This is a must-read for anyone operative or investing in a sell space or in consumer/market research. The core of a book is a provocative faith about a disruptive change for retailers/suppliers and a figure of a attention -- a authors don't only trust this change is coming, they trust we are in a midst of it. The book offers a brief chronological perspective, that is a useful capsule... though what will start a examination is a abounding core content: a predictions, a clear examples and box studies, and a display of how record is helping/hindering a attribute with a consumer. Fascinating and suspicion provoking, nonetheless intensely entertaining -- good brew of a research-based educational and local style.
10 of 13 people found a following examination helpful.
By algo41
I am a batch marketplace investor, and for that reason we already knew many of what this book has to say, though for a ubiquitous reader a element competence grow what they have substantially observed: a increasing significance of private and disdainful brands; a origination of "life style" brands, that take advantage of a consumer connection to a code to vastly enlarge a form of products sole underneath a same label; stores stressing atmosphere in sequence to raise a selling experience, such as Holister; brands perplexing to control hit with a consumer by their possess stores, or "stores within a store". Behind a scenes, multi-brand companies concede any code to concentration on what creates it unique, while consolidating behind office, logistic and buying functions.
we totally dislike a character in that a book is written, with that breathless, repeated character evil of bad renouned scholarship books. And, incidentally, a series of a companies so dignified in this book have, only given a book was written, depressed prosaic on their faces (based on earnings, batch price), generally Charming Shoppes and Liz Claiborne, though also Chico's and Best Buy.
2 of 2 people found a following examination helpful.
By Kasra Ferdows
Lewis and Dart excavate low into issues, nonetheless also conduct to uncover us a vast picture. This is a tough act. You need a surprising multiple of years of knowledge operative in or with a accumulation of sell organizations and a ability to put that knowledge in a extended chronological context. The authors have finished that superbly, and for me, it creates a book mount out among many others.
The authors' indication for expecting destiny hurdles in a sell attention is both suspicion inspiring and convincing. What a authors call "neurological connectivity" (creating an experience, not only a sale), in particular, is a uninformed insight. The other dual principles, "pre-emptive distribution" and "value-chain control," are also intriguing. Together they poise new hurdles for both those who run sell businesses and those who study, consult, and learn in sell and supply sequence fields. For a initial group, they call for a uninformed demeanour during how they should run their business; for a second, they uncover new areas for research. What creates a book constrained is how a authors conduct to support each evidence with observations in a vast series of famous and informed retailers--from Apple to Zappos and Zara.
This final point--presence of a vast series of real-world examples via this book--would also pleasure a educational reader. Those of us doing investigate and training in supply sequence government conclude a chronological viewpoint and a superb indication presented in this book. But a many value in this book for many of us lies in a participation of such a abounding accumulation of real-world examples. It is singular to find so many smashing examples, easily organized, in one place. This is a changed gift--even if we might not have been a dictated assembly for this book.
Kasra Ferdows
Heisley Family Chair Professor of Global Manufacturing
McDonough School of Business
Georgetown University
The New Rules of Retail: Competing in the World's Toughest Marketplace
Reviewed by cripto
on Sunday
Rating:
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